You began with a glorious hallucination of what social media was going to do for your business, social life, and even writing ability. You tweeted, facebooked, and smothered Linked-in contacts with glowing recommendations. You commented on all the top blogs in your niche and dutifully updated your own blog on-schedule. You may have even dropped a few hundred dollars to listen to others tell you how to tweet, facebook, and smother.