“The most important and intrinsically most evident source of consumer demand is the advertising and salesmanship of those providing the product. First you make the good, then you make the market…A broad empirical relationship exists between what is spent on production of consumer goods and what is spent in synthesizing the desires for that production. None of this is novel. All would be regarded as elementary by the most retarded student in the nation’s most primitive school of business administration.”
John Kenneth Galbraith
That’s one way of saying it.
